LululeMen

• ​​Gen Z shares a very similar outlook on money, privacy, and success with Gen X and Boomers. They value meaningful connections and career growth opportunities, and don’t mind being in the office to achieve that. As Gen Z becomes a larger part of the workforce, companies have started to adapt to this generation's workplace preferences to attract and retain their younger talent. Forbes suggests that the office environment plays a crucial role in appealing to Zoomers, and that companies are making numerous enhancements to draw more Gen Z employees into the workplace.

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• In the past, traditional business attire symbolized professional success. However, companies like Lululemon have redefined workwear by combining the traditional aesthetic with enhanced comfort and breathability. The comfort of your professional clothing can boost personal confidence, as noted by the Harvard Business Review. For any employee headed back to the office, comfort enables better focus and performance. It also fosters self-expression and authenticity, qualities valued by Gen Z, further elevating personal confidence.

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• McKinsey reports that after COVID, consumer behavior shows reduced spending on non-essential items, with a growing demand for higher product quality and versatility. This benefits Lululemon, as they emphasize versatile, premium products. Forbes also notes that Lululemon customers feel as though they could wear the same outfit to the gym, work, and social outings.